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Coach Monica Leggett

From personal anecdotes, to business development case scenarios, and all the thoughts in between, Monica shares her insights into what brings success and happiness "when business meets personal."

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What makes your business so special?

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I had a nice chat today with a marketing pro, Jocelyn Murray, of Marketing and Event Resources.com.  Jocelyn is particularly good at social media marketing, as well as identifying and implementing many other aspects of a marketing plan, like goals, target audience, specific messaging for your audiences, and strategies to best meet your needs through reaching your market.  (A blog would be a good example of messaging- it's an insight into a business owner's mind.)

So why is marketing so darn important to every business? It's not enough to have a great product or service, you're a hidden jewel unless people know about you and how you can help them get what they want.  You want them to know what YOU'RE the best at delivering.

I read a recent marketing article on "marketing for hippies.com" and it summed it up like this:

Customers and clients are on Island A (not so perfect) and they want to get to Island B, where life is going the way they wish their life/business was going. You, the business owner,  are one of the many boats that can get them to Island B, but why do you stand out as the best route to get there when there are so many boats to take them?

The author Tad says, "They’re not buying the boat – they’re buying the Island."  Your marketing should highlight the results that they want.

That's true, we need to lay out for our potential clients what is on Island B- the results they want.  I'd like to add that YOUR boat not only gets them to the results they want on Island B, it offers the journey they want to experience.  People do business with those they know, like and trust.  People like to be proud that they made a purchase or hired a reputable firm to fill their needs. 

So what do you offer that is special, that defines your boat, and encourages people to jump in?

If you focus on price, the ones who will be proud they "got a deal" will find you.

If you focus on service, the ones who crave service will knock on your door.

If you focus on experience and expertise, the ones who value know-how will hire you.

There are many more possibilities.  What are the cornerstones or anchors that are at the core of what YOU offer?

I thought I had this licked.  My cornerstones are right on the front page of my website, and are represented with my logo:

  • Personal Awareness
  • Big-Picture Vision
  • Authentic and Lasting Relationships
  • Results-driven Action

I've laid out the four things that  I think brings a person to success.  And I offer coaching and training programs that help people work on all four of these cornerstones.  But I've neither clarified Island B with the results (other than called it Success), nor have I said why my boat is so great!  

I need to clarify the results that people want.

AND I need to define what makes my boat, my journey, so special to get you there.

I know what I'll be doing the rest of the summer....

 

Here's a link to the Island B article.

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Monica came to the field of coaching and consulting after pursuing diverse jobs in teaching, business, and healthcare while also raising her family.  When Monica took a coaching class in 2006, it started a new chapter in her life.  Monica took her years of experience and passion for helping others and combined it with a career that allows her to empower others.  After training and certification in Life Coaching, Monica continued her studies in Organization and Relationship Systems Coaching, giving her the understanding, tools and experience to handle the sensitive, emotional, and deeply satisfying work of relationship building for personal and professional relationships. 

In 2011 Monica became certified as a coach and trainer with Peoplemap™ System of personality, leadership and conflict resolution assessments and tools.  This helps her clients understand themselves and others better, and facilitates team building and the ability to communicate effectively and skillfully with others.  Monica continues to learn new tools and concepts in order to empower her clients, including the work of David Emerald (The Power of TED), John Gottman, PhD, Wayne Dyer, and Byron Katie.

Monica works with individuals, couples, and teams as a coach, a small business consultant, and a facilitator of personal and professional growth.  Through one-on-one coaching, presentations, and workshops, Monica helps people create a master plan full of personalized goals, strategies, winning perspectives and the inner strength to take the challenging or more rewarding route, and to master the tough conversations. She has a passion to motivate her clients to see beyond the ordinary or expected, and to pursue all the possibilities without fear or doubt.  She acts as their accountability partner and works side-by-side as an equal partner, ready to coach and challenge her clients to excel and succeed.

Monica’s primary clients are emerging entrepreneurs, executives, and work teams who are stressed, stuck, dealing with conflict, or trying to create something better in their future.  From coaching they find clarity of purpose, confidence in their abilities, improved communication, personal awareness and growth, and professional satisfaction.

Over the course of her adult life, Monica has spent more than 20 years as an active volunteer and board member of a community service organization, earning the Trumbull, CT Humanitarian of the Year award in 2004 for her leadership and passion for conservation. Monica is an avid photographer in her spare time, as well as wife, mother and very young grandmother living in Shelton, CT.

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