As a coach for many small business owners, I thought writing about my own experience as a business owner might prove to be fun and interesting.  (Maybe taking a page from Julie and Julia). 

My first post is a peek into the process of re-branding; going from "Life Coach for anyone" to Business and Relationship Coach for those dealing with blurred lines between Business and Personal. I've been a life coach for over 5 years.  I was drawn to this work because my sister was a coaching instructor and thought I'd make a good coach!  After one class I was hooked.  I love helping people feel empowered and in charge of their own life.  Over time and with additional training, I found that more and more of my clients were small business owners, entrepreneurs working from home, managers, or those leaving corporate life for a shot at their own chance to be boss. 

The biggest issues for them was not the nuts and bolts of running a business, but the personal identity, work/life balance, overcoming their own saboteurs, and interpersonal relationship issues so many of us deal with. People are dealing with stressful situations in their work or personal life and it's bleeding over into all parts of their life.  Sometimes the stress comes from workload, outside pressures, financial worries, bad habits, or big decisions to make.  Other times it's more "drama" related- personality conflicts, relationship toxins, not feeling heard or able to speak from the heart. 

I've become a bit of a conversation coach helping clients develop their voice and how their want to communicate with potential clients, business partners, family, bosses, employees, and so on.  Along the way I've become a Peoplemap trainer and I use this wonderful and very quick assessment tool to help people understand themselves and others better.  It helps identify personal strengths, Achilles heels (yes, we all have them), how to become a more effective leader and business owner, and how to improve your communication skills.

I did some soul searching and thought about the kinds of clients I really wanted to build my business around.  I really want to affect change in the area of inter-personal relationships and small business. I want to help people feel empowered; like they can create their world on their terms and deal with all the important people in their lives in an authentic way.

So there you have it.  A niche is born.  I'll be honing it more throughout the year, but for now it is this: Home-based Entrepreneurs, Small Business owners and their teams, Family-run businesses, and couples who work together.  They are individuals, couples, families and teams who want a successful business AND better communication, who want to find their voice and express themselves personally and professionally in an authentic way, and strike a successful balance between business and personal.

So here I am, poised to present the new me, my new niche for coaching, and my new tagline:

It's not just Business, it's Personal!!